_____________________________________________________________________________________________________________________________________________
CORPORATE IDENTITY
BRAND / BRANDING / CØ NAME / LOGO / COLOURS / TRADEMARKS / MARKETING
“Every person, every company, every organization–has a brand, a unique reputation, a perceived value:
consciously (or unconsciously), representative (or non-representative), meaningful or empty (decorative).
Control your brand wisely to attract specific clients and customers.
TO BEGIN TO CREATE YOUR BRAND…YOUR PERCEIVED VALUE…YOUR REPUTATION:
{1} Hire a certified graphic designer to develop your logo; {2} Select “uniquely you” colours and symbols to represent “you” and your brand; {3} Create marketing materials reflective of your brand and your “uniquely you” new image;
and {4} Be sure to Trade-mark–to protect and secure your brand!
Be consistent. Be specific. Be uniquely you!™
Protect your Corporate Identity & Brand–It Always Affects Your Bottom-line!”
~ Ellen E Brock, CGD*
_____________________________________________________________________________________________________________________________________________
ANSWER THE FOLLOWING QUESTIONS TO KNOW HOW OTHERS PERCEIVE
YOU / YOUR COMPANY / YOUR BRAND:
What is the meaning behind your brand?
What is branding?
How and why did you choose your company name?
Does your logo contain symbols and colours of meaning?
Why would you choose to trademark?
If you cannot answer those questions–or you don’t like your answers–then you didn’t consciously choose your brand!
NOTES:
* Ellen E Brock, CGD (Certified Graphic Designer of the Graphic Designers of Canada–GDC)